NPM Workflow Deal

National Public Media, LLC (NPM), the premier sponsorship company for public broadcasting -- representing NPR, PBS and all public radio and television stations around the country -- has reached an agreement with Operative, Inc. to implement a sponsorship and underwriting workflow automation solution to support NPM's broad array of online properties, including the active NPR and PBS national Web sites.

Through the agreement, Operative, a global advertising technology and operations management provider, will provide transparency into NPM's online sponsorship and underwriting sales with its flagship software, Operative Dashboard(TM). Operative Dashboard(TM) will offer a seamless integration with NPM's sponsorship serving technologies, providing a single process and data set that streamlines workflow for faster digital sales, implementation and execution.

"After a thorough evaluation of the vendors who offer solutions for our needs and opportunities, we chose Operative as the 'best of breed' provider of the level of quality technology and service expected by national brands like PBS and NPR," said Bryan Moffett, Director of Digital Operations, NPM. "Operative's feature-rich Dashboard will allow NPM to maximize revenue by providing an end-to-end solution to forecast, report and financially manage all our sponsorship and underwriting campaigns on the Web."
Under the agreement, all NPM's Web display activities will be managed through Operative Dashboard(TM), which will help support NPM's inventory management, available forecasting, product optimization, approval setting, fragmentation alleviation and affiliate delivery reporting.