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Sunday, 4 May 2008

National Public Media

National Public Media is the largest representative of media assets in public broadcasting: on television, radio and digital media; locally, nationally and worldwide. It was created in October 2007 when NPR and WGBH acquired National Public Broadcasting, LLC, the company formed in 1997 to represent all the PBS and NPR Member stations in the U.S. Integrating the NPR Sponsorship Division into it, this new organization represents more than 150 weekly hours of NPR programming for Member stations; PBS' "The News Hour," on-air and online; and more than 200 public television and radio stations across the country. That inventory, combined with aggressive Web representation, enables national marketers to take advantage of rapidly-expanding cross-media opportunities that offer a comprehensive underwriting and sponsorship approach to multimedia audiences throughout the United States

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