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Tuesday, 17 February 2009

WDSGlobal Launches Live Device Analysis

WDSGlobal, has released Live Device Analysis, a new product designed to help mobile network operators better understand the capabilities and profitability of devices attached to their networks.


Tracking device capabilities, features and standards within a network and measuring profitability and cost-to-support across device models and brands, Live Device Analysis allows an operator to support critical investment and planning decisions with analysis of the actual devices attached to its network. From evaluating an addressable market for a new service to qualifying investment decisions in retail strategy and customer care, Live Device Analysis is the industry's first solution to accurately analyze the composition of an installed base of devices and allow data to be quickly published across departments.


"Decisions in network infrastructure, handset ranging, service deployment, customer care and marketing require a detailed understanding of the device technologies and standards present on the network," explains David Ffoulkes-Jones, WDSGlobal's CEO. "Today's CRM and analysis tools can only go so far in delivering the necessary intelligence. WDSGlobal believes that Live Device Analysis represents a fundamental shift in the way that network operators will extract intelligence and business advantage from their installed base of mobile devices."


Extracting and analyzing this type of device intelligence from a network has traditionally been challenging. Data often resides in disparate engineering systems across a network operator's business and its accuracy can be compromised by increased device diversity, churn, multiple device ownership and the use of grey market devices.


Live Device Analysis is the industry's first solution to turn this raw data into actionable intelligence for use across operational departments such as marketing, retail, product management, customer care and finance.


"Using Live Device Analysis, a marketing team can quickly segment a subscriber base not just on the traditional demographics but also on the capabilities of their mobile devices. That sort of analysis is vital in launching new services and running highly targeted promotions. Similarly, device profitability or cost-to-support can quickly be correlated to device features, allowing more qualified handset ranging and customer care decisions to be made," adds Ffoulkes-Jones.

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